No real surprises here: Sulzberger says the NY Times pay wall didn’t cost $40 million. Or even close.
He doesn’t share any further details, but my bet is that a lot of that $40 million is marketing and first-year revenue loss, tracked as a cost (with the assumption of better numbers in the out years).
Latest posts by Tim Windsor (see all)
- NEWSFLASH: In digital advertising, less really is more - July 13, 2017
- The truth is that CNN et al are covering the biggest political story in American history. The subject of the story isn’t happy. That’s par for the course. - July 9, 2017
- The death of old media creates opportunity for new growth - July 8, 2017