Advertisers are slow to follow the audience to mobile

From Mary Meeker’s just-released annual KPCB presentation on Internet trends:

I believe that blue column on the left is what the smart folks call a trailing indicator.

 

Tim Windsor

VP, Content & Conversion at LendingPoint LLC
I lead media companies and other organizations that want to develop and improve their mobile and digital strategies and technologies, grow audience, and build sustainable digital revenue.