classified

  • A big job: fixing classifieds

    For years, newspapers thought Monster was the enemy. And for a while, it was. After enough people in the business had their “Holy crap, Monster’s stealing our business!” moment, Careerbuilder was created. It was a classic defensive move: stop the outflow, then recover the share. And it worked. Careerbuilder and Yahoo’s newspaper-centric HotJobs both are […]

  • What can be done to stop the free-fall in classifieds?

    Steve Outing, of E&P and, more recently, Reinventing Classifieds, is asking for your help, and he’s offering $500 as an incentive: WHAT CAN THE NEWSPAPER INDUSTRY DO TO 1) BRING BACK CLASSIFIEDS CUSTOMERS (BUYERS AND SELLERS) THAT HAVE BEEN LOST TO ONLINE COMPETITORS, 2) ATTRACT NEW CUSTOMERS WHO HAVE NOT USED NEWSPAPER CLASSIFIEDS BEFORE, AND […]

  • The Glengarry Glen Ross revenue solution

    On the subject of finding new revenue streams, Lucas Grindley has an interesting take that argues the old model of charging advertisers up-front for space has it backwards: Generating an audience first requires attracting advertisers. It’s NOT a chicken and egg situation. Luring advertisers is more important than users. To get on the advertiser’s list, […]